As online benefit enrollment becomes more commonplace, platforms will provide more decision support, while focusing on millennials, a panel of experts said Monday at EBA’s Workplace Benefits Mania conference in Las Vegas.
The tools are expanding down market, explained David Reid, CEO of EaseCentral, a benefits administration platform that focuses on small employers. “Look at decision-support tools implemented by small businesses compared with enterprise companies,” Reid said.
“There is a big need, and [while] it is served well by the broker
community, it is [currently] underserved by technology.”