By Chad Schneider | June 21, 2021 at 07:57 AM

[ Up your benefits communication game as ] John Porter once said, “People underestimate their capacity for change. There is never a right time to do a difficult thing.” Although brokers’ jobs become more demanding every year, this past one put Porter’s words to the test. From an unforgettable pandemic to new tech-driven lifestyles, we each faced our unique challenges.

For so long, brokers have worn many hats while providing a number of services to clients: carrier negotiations, plan design, compliance, and HR consulting, to name a few. But in the last couple of years, your clients have a whole new set of expectations and demands. They’re investing more than ever into their benefits packages, and they’re looking for new ways to support their workforce through a tough time.

And even though they’ve upped their investment, employees are still in the dark about their benefits and often unintentionally make poor benefits decisions that are costing them—and their employers—money.

That means the pressure is on. You’re no longer just a plan designer; you’re also a financial advisor, a talent expert, and most importantly, a benefits communication pro.

Read more about boosting benefits engagement.